The smartphone screen now dominates the market in terms of content viewing in the cloud.
Having a website that looks equally good on desktop, laptop, tablet and smartphone is no longer just an option. Google states that mobile compatible websites are favoured in search results. If you have a site that does not take mobile internet viewing into account, you could quickly be slipping in search results and losing visitor traffic.
- "Responsive Websites" use the same content and graphics but scale appropriately and change layout based on detected screen size.
- Google algorithm now favouring websites in search results that support smaller screen and mobile viewing modes.
- Smartphone compatibility is no longer an option for website design as mobile internet use now exceeds desktop internet use.