Raja Fine Indian Cuisine opens second location in Kitchener, Ontario and looks to Sky Machine Creative to help with their social media presence.
Restaurants thrive on social media. With the strong visual appeal of food and the ability to quickly update followers with menu updates, specials or events, it is important for these businesses to be tied into their target audience. Working with Raja has provided us a plethora of amazing photos as the culture of the cuisine brings with it an array of colours from the spices used in the cuisine.
Raja Fine Indian already had a website developed from the original location in Stratford and had started a Facebook page. With our help, we improved the graphics of the Facebook page, and got them setup on Twitter and Instagram, another platform that lends itself well to the visual appeal of the restaurant industry. Within a couple months we'd gotten Raja Fine Indian 100s of followers on Twitter and started growing their Facebook following which included many glowing reviews. The "restaurant" specific business page on Facebook provides extra options like allowing reviews and posting hours of operation.
Keeping an eye on fun cultural celebrations and working with the owners, we recently observed Diwali, the 5 day Indian Festival of Lights and encouraged patrons to come celebrate with them with some Butter Chicken, Beef Korma or one of their many other authentic Indian dishes. With help from our clients, we create engaging content that builds followers that then become repeat business visitors. A recent stop in to say hello to the chef ended up turning into a short video shoot on the health benefits of some of the spices used in Indian Cuisine. Follow Raja Kitchener and stay tuned for this fun set of videos!